Growing up together in Nadiad, Gujarat, sisters Shital Parikh and Rina Shah developed an early appreciation for traditional botanical preparations alongside a deep respect for scientific precision. That foundational upbringing in Nadiad instilled a shared commitment to health and community wellbeing.

As their careers developed across commerce, corporate governance, and international venture capital, both sisters recognized a structural deficiency in women's healthcare: female patients were consistently offered either non-standardized herbal remedies lacking clinical proof, or aggressive synthetic formulations with poor bioavailability and harsh gastrointestinal side effects.

In 2022, they resolved to bridge this gap through an evidence-anchored nutraceutical enterprise. The vision was clear: unite standardized, clinically substantiated bio-actives with modern quality systems to support women across every biological life stage.